The transition to hybrid working models has made secure, high-performance connectivity essential. People work more flexibly, from multiple locations, relying on Wi-Fi sources across homes, coworking spaces, and public areas. This increases dependency on unsecured networks, heightening the risk of exposure to data breaches, unauthorised access, and cyber threats.
Many small and medium-sized enterprises (SMEs) lack the IT resources to address cybersecurity vulnerabilities, making them a rising concern. As a result of employees often relying on unsecured Wi-Fi, nearly a third of companies prohibit the use of public Wi-Fi on work devices, while 77% have increased their cybersecurity budgets to combat growing threats. With 45% of cyberattacks targeting mobile devices like phones and laptops, secure connectivity inside and outside the office is vital.
With employees frequently relying on unsecured public Wi-Fi, the need for 5G, which offers inherently greater security and reliability, is more critical than ever. Yet, many commercial properties still lack reliable indoor 5G, creating connectivity lapses that significantly impact business productivity. Tenants increasingly view mobile connectivity as essential, but landlords often overlook it.
Examining this challenge
Unlike traditional Wi-Fi, which can be unreliable and vulnerable, mobile-first connectivity leverages dedicated 5G networks to deliver extensive, high-performance coverage with greater security and reliability.
Proptivity partnered with Ericsson, to highlight the benefits of a mobile-first approach through the "Embracing Mobile-First" report. The analysis highlights how prioritising secure mobile networks enhances business security, reduces costs, and offers seamless connectivity. By implementing a mobile-first approach, businesses can avoid disruptions and improve overall efficiency.
Key findings
The report underscores the financial and operational benefits of mobile-first connectivity. Only 6% of Swedish commercial properties have 4G networks capable of supporting basic data tasks, while nearly half of office tenants say poor Wi-Fi disrupts business operations.
One of the most compelling advantages of mobile-first connectivity is its impact on cost savings. SMEs using this saw a 35% reduction in operational costs compared to traditional setups. Poor Wi-Fi connectivity drives significant productivity losses, with employees wasting an average of five minutes per day due to disruptions. This translates to an estimated €170 in lost productivity per employee annually, with some estimates suggesting losses could be three times higher. By ensuring robust mobile connectivity, businesses can mitigate these losses and create a more efficient working environment.
The report highlights a growing demand for reliable indoor connectivity. More than two-thirds of tenants prioritise mobile connectivity when selecting office space, and properties with 5G infrastructure command up to a 5% rent premium and have a 50% higher likelihood of reducing vacancies. 89% of tenants actively seek premises with superior mobile connectivity. So, landlords who invest in robust mobile infrastructure stand to benefit significantly.
What does this mean?
A mobile-first approach to indoor connectivity represents a win-win-win situation. Businesses gain improved security, increased productivity, and lower operational costs. Property owners can future-proof their assets, enhance tenant satisfaction, and command higher rents. Meanwhile, mobile operators expand their influence in a rapidly evolving market.
Investing in indoor 5G infrastructure is no longer just an advantage, but critical when striving to meet the demands of modern businesses and drive long-term property value.